Elm and Grey | Our Work | Stratworth Creative

Elm & Grey

The Challenge

Elm and Grey approached us looking for marketing support that wouldn’t compromise their control or vision as a small business. As a premium, luxury brand, they needed a social media presence and visual identity that reflected their high-end positioning—while also freeing up time to focus on sales and growth. Their key challenge was maintaining a consistent, sophisticated online presence that resonated with the local community without stretching their internal resources.

Our approach

We acted as an extension of the Elm and Grey team, taking ownership of their social media management and design while keeping them closely involved.

Social Media Management:
We managed day-to-day social media activity, from content creation and imagery to scheduling and detailed performance reporting. This ensured a consistent, engaging presence across platforms while removing the operational burden from the team.

Design & Visual Identity:
With a luxury brand, every detail matters. We designed premium visuals for print marketing and paid social campaigns, ensuring all assets reflected Elm and Grey’s elegant, high-end aesthetic.

Omnichannel Strategy:
By delivering a cohesive visual and messaging strategy across multiple platforms, we strengthened brand recognition and created a seamless customer experience.

Local-Focused Messaging
We supported key moments such as the shop opening and upcoming open days, using refined, targeted messaging to encourage local engagement and direct purchases.

The outcome

Elm and Grey achieved a polished, consistent online presence that aligned with their luxury brand positioning while remaining approachable to their local audience. With social media and design taken care of, the team gained valuable time to focus on growing sales. The refined visuals, strategic content, and local-focused campaigns helped build brand awareness, encourage in-store visits, and establish Elm and Grey as a trusted, premium brand within the community.